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About Us

Unleashing Creativity, Empowering Creators.

At NovaSquare, we're on a mission to empower content creators worldwide. Through our innovative AI solutions, we revolutionize the way creators engage with their communities, nurture growth, and prioritize their well-being. Join us as we shape the future of content creation and unleash the full potential of creators across the globe.

Rocks in Atlantic ocean - Mathieu Bayou's copyright

Our Story

The spark that ignited NovaSquare came from a shared passion for technology, creativity, and the boundless potential of content creators. It all began with Mathieu Bayou, an experienced Technical leader with a proven track record of taking startups to success, and Nicolas Jellab, a former high-level athlete turned software engineer and experienced Twitch streamer.

Driven by a desire to make a difference in the lives of content creators, Mathieu and Nicolas embarked on a journey to create innovative solutions that would empower creators to thrive in the digital age. They witnessed firsthand the challenges faced by streamers, the ups and downs, the struggle to engage with their communities, and the toll it took on their mental well-being.

Their experiences as streamers and their deep understanding of technology led them to a groundbreaking idea: to develop an advanced conversational AI companion specifically designed for streamers. This idea became a reality with the birth of ai_licia, the world's first AI companion on Twitch.

Mathieu and Nicolas envisioned NovaSquare as a hub of innovation, where AI-driven solutions would transform the landscape of content creation. They recognized the immense potential in leveraging AI to not only enhance engagement but also prioritize the mental well-being of creators.

Today, NovaSquare stands at the forefront of the content creation revolution. With a relentless pursuit of empowering creators worldwide, we continue to develop cutting-edge AI solutions that unlock the full potential of creators, nurture thriving communities, and pave the way for a new era of content creation.

Join us on this exciting journey as we shape the future of content creation and empower creators to unleash their creativity while prioritizing their mental health. Together, let's create a world where every content creator can thrive and make a lasting impact.

Meet The Team



NovaSquare Ltd

3rd Floor, 86-90 Paul Street,

London, EC2A 4NE

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